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Selected work

Selected work, considered closely.

A growing collection of websites shaped around the businesses behind them. Each project begins with what needs to be understood — and is designed from there.

How a project runs

How each project is presented.

Each case study presents the context, the decisions and the finished website — so you can see how the work was shaped.

  • 01

    Context

    The business, who it serves, and the real constraint that shaped the site: a service area, a licence, a season, a particular kind of customer.

  • 02

    Decisions

    What was structured, written, designed and built — and the reasoning behind each choice, including what was deliberately left out.

  • 03

    The site itself

    Real screens at real sizes, desktop and mobile, so the design speaks for itself.

  • 04

    What was measured

    Where results were measured, the figures come with the method and the date attached.

The next project on this page could be yours.

Tell me what your business does and what the website needs to achieve. You will get an honest view of scope, price and timing.